September 18th, 2024
Posted on November 14th, 2024 in Not-for-Profit
In recent years, donor behavior has become less predictable, many Not-for-Profit organizations have experienced a decline in contributions and are experiencing a more discerning approach from large donors. This shift means that they can no longer rely solely on one-time donations from fundraising drives, and younger generations of historically philanthropic families may not give as automatically as their predecessors.
To consistently generate the necessary funding, focus should be placed on creating a solid, diversified funding base. This involves demonstrating their impact, providing transparency on how donor funds are used, and calling upon their most valuable resources: their stakeholders.
Technology, especially AI, plays a crucial role in this new landscape. Donors now expect concrete data and evidence of an organization’s success. AI can help Not-for-Profit organizations manage data more effectively, gain insights into donor behavior, and tailor communications to individual donors, making outreach more personal and effective.
Diversifying revenue streams is also critical. Not-for-Profits should look beyond individual donations to corporate sponsorships, government grants, endowment funds, and earned income strategies and consider collaborating with similar organizations can also help achieve economies of scale.
For more details on how Not-for-Profits can achieve fiscal sustainability, we invite you to read this insightful article written by RSM Canada.
Article written by RSM Canada and referenced with permission as a participant in the Professional Services+ Collaborative.
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